Mercedes-Benz Superdome, New Orleans, LA
Live Sports Radio worked with the event merchandiser to sell Super Bowl branded radios on game day. Over 50 sellers were positioned inside the gated perimeter and greeted fans with the ability to listen to multiple network broadcasts inside the stadium. Each fan who purchased a radio could choose between Dial Global Sports, CBS TV audio or Univision. The 2013 Super Bowl produced the highest game day radio sales to date.
LSR had fans covered from well before the beginning until they exited the doors for the big game in the big easy.
Each of the 400 on-field dancers used our radios as in ear monitors. The production company that puts on the show has been using LSR for the past three years to communicate to their on-field talent throughout the show.
Beyonce and her backup dancers (using LSR radios) put on a great show!
SiriusXM had a massive stage set just inside the doors of Media Row and they were looking for a way to bring their content to the fans on-site. A constant parade of athletes and celebrities in the space created quite a buzz around their stages and LSR was used to keep the buzz alive. Brand Ambassadors distributed radios to VIP’s inside the ropes as well as fans passing by on Media Row.
Fans who visited Media Row could listen in to all of SiriusXM’s Super Bowl week coverage!
For the second year in a row, the NFL opened the doors to the public for Media Day. Each fan in attendance was given a radio. They could use their radio to listen to the coverage on NFL Network, and also specific podiums. With 15 podiums of players/coaches all speaking at once, LSR provided a great solution to be able to listen to the player/coach of your choice.
Fans could listen to a variety of players & coaches!