2013 World Golf Championship

TPC Blue Monster at Trump Doral – Miami, Florida

As title sponsor of the event, Cadillac was in search of a new way to connect to fans on-site while enhancing their tournament experience. The Tournament Director, Eddie Carbone, called us up and explained what Cadillac was in search of. We immediately got to work and created branded radios that were to be distributed at the Cadillac Experience on-site. Each radio was able to receive the live call from PGA TOUR Radio and NBC. As an added bonus, we worked with the event organizer, and a veteran producer, to create four days of Spanish content. The Spanish feed, including a heavy dose of Cadillac branding, was a big hit with fans on-site.