2013 WGC – Bridgestone Invitational

Firestone Country Club – Akron, OH

After flirting with a 59, Tiger Woods cruised to his eighth title at the WGC – Bridgestone Invitational. With massive galleries trying to glimpse history, fans used our radios to stay in touch all over the course. Live Sports Radio worked with Cadillac to keep fans in the action.

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2013 US Open

Merion Golf Club – Ardmore, PA

The US Open is always known for its hard courses and pedestrian scores. Merion proved to be no different, with its historic wicker baskets instead of flagsticks. American Express worked with Live Sports Radio to provide 50,000 radios for fans. With attendance limited to only 25,000 per day, the majority of fans each day got to listen to ESPN radio as Justin Rose held off Phil Mickelson to win. With the help of our radios, cheers could be heard throughout the course as each shot meant so much more coming down the stretch.

Fans watch the 11th green and listen intently to action elsewhere!

Fans watch the 11th green and listen intently to action elsewhere!

2013 Memorial Tournament

Muirfield Village Golf Club – Dublin, OH

The apple of golf legend Jack Nichlaus’ eye, Muirfield Village plays host to the Memorial Tournament each year. The presenting sponsor, Nationwide Insurance provided 30,000 fans access to SiriusXM’s PGA Tour Radio with the help of Live Sports Radio. You couldn’t take two steps without noticing the bright blue radios adorning fans of all ages.

A pair of fans enjoying our radios!

A pair of fans enjoying our radios!

2013 NFL Draft

Radio City Music Hall – New York, NY

For the fifth year in a row, each fan that attended the NFL Draft was greeted with a gift bag that included a branded radio. The radios were a lifeline to the network feeds from the NFL Network and ESPN for the duration of the Draft.

 

From the 1st Overall pick all the way to Mr. Irrelevant, LSR brought non-stop coverage.

From the 1st overall pick all the way to Mr. Irrelevant (no. 254), LSR brought non-stop coverage.

2013 NCAA Division 1 Wrestling Championships

Wells Fargo Arena – Des Moines, Iowa

For the third year in a row, Live Sports Radio partnered with the NCAA to provide live commentary from every mat during the three day Championship. Fans were able to purchase branded radios on the concourse which could be used to tune into the mat of their choosing. Controlled chaos is the best way to describe the scene in Iowa, where there were as many as eight mats of action taking place at one time. Des Moines was a great host city for the event, as the fan base is insanely rabid for the sport.

Fans could listen to exclusive content on each of the 8 mats!

Fans could listen to exclusive content on each of the 8 mats!

Even on the concourse, fans didn't miss a second of action.

Even on the concourse, fans didn’t miss a second of action.

2013 World Golf Championship

TPC Blue Monster at Trump Doral – Miami, Florida

As title sponsor of the event, Cadillac was in search of a new way to connect to fans on-site while enhancing their tournament experience. The Tournament Director, Eddie Carbone, called us up and explained what Cadillac was in search of. We immediately got to work and created branded radios that were to be distributed at the Cadillac Experience on-site. Each radio was able to receive the live call from PGA TOUR Radio and NBC. As an added bonus, we worked with the event organizer, and a veteran producer, to create four days of Spanish content. The Spanish feed, including a heavy dose of Cadillac branding, was a big hit with fans on-site.

2013 NFL Scouting Combine

Lucas Oil Stadium – Indianapolis, Indiana

Live Sports Radio made a repeat appearance at the NFL Combine this year. During the 2012 campaign, the NFL allowed a very select group of fans to take in one day of the Scouting Combine. The test was a success and they repeated the experience in 2013 with a few more fans. Although the fans had to sit in silence, they had live coverage from the NFL Network in their ear the entire day. In addition, the league brought in Marshall Faulk to host group and explain to them the importance of each drill and what it felt like to be part of the Combine from the players perspective.

Each fan was welcomed with a radio to tune into the action!

Each fan was welcomed with a radio to tune into the action!

2013 Super Bowl

Mercedes-Benz Superdome, New Orleans, LA

Game Day

Live Sports Radio worked with the event merchandiser to sell Super Bowl branded radios on game day. Over 50 sellers were positioned inside the gated perimeter and greeted fans with the ability to listen to multiple network broadcasts inside the stadium. Each fan who purchased a radio could choose between Dial Global Sports, CBS TV audio or Univision. The 2013 Super Bowl produced the highest game day radio sales to date.

LSR had fans covered from well before the beginning until they exited the doors for the big game in the big easy.

LSR had fans covered from well before the beginning until they exited the doors for the big game in the big easy.

Halftime

Each of the 400 on-field dancers used our radios as in ear monitors. The production company that puts on the show has been using LSR for the past three years to communicate to their on-field talent throughout the show.

Beyonce and her backup dancers (using LSR radios) put on a great show!

Beyonce and her backup dancers (using LSR radios) put on a great show!

Media Row

SiriusXM had a massive stage set just inside the doors of Media Row and they were looking for a way to bring their content to the fans on-site. A constant parade of athletes and celebrities in the space created quite a buzz around their stages and LSR was used to keep the buzz alive. Brand Ambassadors distributed radios to VIP’s inside the ropes as well as fans passing by on Media Row.

Fans who visited Media Row could listen in to all of SiriusXM's Super Bowl week coverage!

Fans who visited Media Row could listen in to all of SiriusXM’s Super Bowl week coverage!

 

Media Day

For the second year in a row, the NFL opened the doors to the public for Media Day. Each fan in attendance was given a radio. They could use their radio to listen to the coverage on NFL Network, and also specific podiums. With 15 podiums of players/coaches all speaking at once, LSR provided a great solution to be able to listen to the player/coach of your choice.

Media Day

Fans could listen to a variety of players & coaches!

 

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